Exporting and importing helps grow national economies and expands the global market. Every country is endowed with certain advantages in resources and skills. For example, some countries are rich in natural resources, such as fossil fuels, timber, fertile soil or precious metals and minerals, while other countries have shortages of many of these resources. Additionally,…
The foundation of your brand is your logo. The website, packaging and advertising materials–all of which should integrate your logo–communicate your brand. Company Strategy & Equity The brand strategy is how, what, where, when also to whom you plan on communicating and delivering on your brand messages. Wherever you advertise is part of your brand…
Definition: Marketplace Penetration is a business growth strategy in which a company executes endeavors to expand the consumer bottom for its products and services within a certain market space. Market transmission can be both a measurement, and an output of how successful fledgling businesses have been, or will be, resistant to the founded competition. Being…